The ShowRoom Cinema opened in Asbury Park, NJ, in April, 2009, as a single-screen, 50 seat movie theater, with a goal of bringing provocative and relevant independent movies and engaging special events to the city’s budding downtown. In 2012 the theater evolved into a 3-screen, independent cinema and became the leading entertainment destination in Asbury Park’s eclectic, art-infused downtown shopping district.

Through its eleven year run, The ShowRoom brought an important selection of independent, first-run films — including critically-acclaimed domestic and foreign features, documentaries, festival winners and shorts — to the Jersey Shore. It also hosted a variety of special one night only screenings, live performances and community-driven special events. The theater closed in 2020, but new owners Daria Parr and family are excited to welcome The ShowRoom back to Asbury Park. As the last year and a half has shown, the simple pleasure of seeing a new release on a big screen with a roomful of fellow film fans is an experience many of us didn’t realize we would miss until it was gone.

The ShowRoom will continue to deliver the same high quality film selection and impeccable customer service that the theater has become known for while working toward the big picture goal: restoring some of what was lost during the pandemic by inviting our cherished guests to share the energy and fun of going to the movies again.